About Us

IndieTonic / noun / [ indee - tahnik ]

Innovation + design collides here. Our Virginia based studio is home base for entrepreneurs who are ready to launch products that disrupt their industry.

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Cyn Price is the founder and CEO of IndieTonic: a product design studio that creates swoon worthy products for indie brands. The approach - clean ingredients, beautiful packaging + a concept that speaks to the soul of its audience. Her signature program, The Indie Lab, works with brand owners to develop & launch an iconic product, taking it from idea to market. In a cookie cutter industry, Cyn’s method focuses on disrupting the norm. Her 10+ years of product development experience has landed Cyn in large spaces, including designing products for Wayfair, stores + spas across the world. An avid coffee drinker & self proclaimed nerd, you can find her with a mug in hand, asking probing questions because small talk is highly overrated.